Supercuts "That Guy"
Partnering with a fellow Denver creative, we developed a mock campaign for the Supercuts hair salon franchise. Titled "That Guy," the concept centers around the boost of confidence a man feels after a fresh haircut. My goal was to craft a visually compelling and empowering experience that resonates with men today. The campaign features a series of posters, product designs, and a conceptual pop-up haircut shop—all designed to bring the essence of "That Guy" to life.
