Initial Poster Digital Ideation
Laffy Taffy UnHinged
Laffy Taffy, once a very popular brand of Ferrera Candy Company, known for its bright pastel packaging, has been losing popularity over the years as the candy industry continues to grow. With the guidance of a fellow Denver creative, I conceptualized and designed a mock campaign to revamp the brand to have more of an adult feel consisting of posters, packaging design, social teasers, and a mockup comedy show. The goal was to make Laffy Taffy feel both nostalgic and relevant, seamlessly connecting with a new generation while still resonating with longtime fans.
